The first Trek Bicycle store in the United Kingdom, sited in Milton Keynes and independently owned and operated by Gary Bird, proprietor of East Street Cycles, will open on 1 April.

Trek Bicycle Milton Keynes is located 300 metres from Milton Keynes Central train station. Trek and Bontrager products will be the featured brands within the store, with cycles on offer ranging from state of the art road and mountain bikes to childrens’ machines. Other leading accessory brands will also be available. In addition to sales of bikes and accessories, the store will offer bike service and repair, Trek Fit Services and a Project One design centre.

Trek and Gary Bird have had a successful relationship through the three current East Street Cycles locations. Milton Keynes was seen to present a favourable opportunity for Bird to expand his retail business, based on its central location and the overall bike-friendliness of the city. “Milton Keynes is an ideal location for a Trek store. With miles of “redways”, quiet lanes for road riding and local trails nearby for mountain bikes, there’s a bit of everything. The city has fantastic demographic diversity, great people and a promising future,” said Bird. “Trek is a marquee brand that consistently produces market-leading product. It was a perfect combination for a new store.”